--- title: "Embracing Agile (HBR 2016): Rigby & Sutherland Recap, Pt.3" description: A quick recap of Rigby, Sutherland & Takeuchi's 2016 HBR article image: https://www.catapultlabs.com/hubfs/embracing-agile-part-3-start-small.jpg --- [![logo](https://www.catapultlabs.com/hubfs/Site/Clients/Colors=True%2c%20Format=Horizontal.svg)](https://www.catapultlabs.com) Menu - ###### Products ![](https://www.catapultlabs.com/hubfs/Site/Navbar/Vector%20(Stroke).svg) Team productivity![](https://www.catapultlabs.com/hubfs/Site/Navbar/arrow-right-2.svg) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Retros-2.svg)Agile Retros](https://www.catapultlabs.com/retrospectives) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Scrumpoker.svg)Scrum Poker](https://marketplace.atlassian.com/apps/1218960/scrumpoker-estimates-for-jira?hosting=cloud&tab=overview) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/TeamPulse-1.svg)TeamPulse](https://marketplace.atlassian.com/apps/1227873/teampulse-health-check-ins-for-jira?tab=overview&hosting=cloud) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/bot-1.svg)StandBot](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?hosting=server&tab=overview) Customer support![](https://www.catapultlabs.com/hubfs/Site/Navbar/arrow-right-2.svg) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Sync-Jan-24-2023-05-14-14-9110-PM.svg)Freshdesk + Trello](https://www.freshworks.com/apps/freshdesk/trello) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Sync-Jan-24-2023-05-09-14-4164-PM.svg)Freshservice + Trello](https://www.freshworks.com/apps/freshservice/trello) - ###### Solutions New![](https://www.catapultlabs.com/hubfs/Site/Navbar/Vector%20(Stroke).svg) Team productivity![](https://www.catapultlabs.com/hubfs/Site/Navbar/arrow-right-2.svg) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/devex-icon.svg)DevEx New](https://www.catapultlabs.com/solutions/devex) - ###### Platforms![](https://www.catapultlabs.com/hubfs/Site/Navbar/Vector%20(Stroke).svg) ![](https://www.catapultlabs.com/hubfs/Site/Navbar/atlassian%20logo.svg)Atlassian - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Retros-2.svg)Agile Retros](https://www.catapultlabs.com/agile-retrospectives-for-jira-and-confluence) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Scrumpoker.svg)Scrum Poker](https://marketplace.atlassian.com/apps/1218960/scrumpoker-estimates-for-jira?hosting=cloud&tab=overview) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/TeamPulse-1.svg)TeamPulse](https://marketplace.atlassian.com/apps/1227873/teampulse-health-check-ins-for-jira?tab=overview&hosting=cloud) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/bot-1.svg)StandBot](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?hosting=server&tab=overview) ![](https://www.catapultlabs.com/hubfs/Site/Navbar/Trello.svg)Trello - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Retros-1.svg)Agile Retros](https://trello.com/power-ups/61f7eba5e29fd13c6884a214/agile-retrospectives) ![](https://www.catapultlabs.com/hubfs/Site/Navbar/Monday.svg)monday.com - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Retros-2.svg)Agile Retros](https://monday.com/marketplace/124) ![](https://www.catapultlabs.com/hubfs/Site/Navbar/Slack.svg)Slack - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/bot-1.svg)StandBot](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?hosting=server&tab=overview) ![](https://www.catapultlabs.com/hubfs/Site/Navbar/Freshworks.svg)Freshworks - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Sync-2.svg)Freshdesk + Trello](https://www.freshworks.com/apps/freshdesk/trello) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Sync-3.svg)Freshservice + Trello](https://www.freshworks.com/apps/freshservice/trello) - ###### Resources![](https://www.catapultlabs.com/hubfs/Site/Navbar/Vector%20(Stroke).svg) - [![](https://www.catapultlabs.com/hs-fs/hubfs/Site/Navbar/Book.png?width=24&height=24&name=Book.png)Help center](https://help.catapultlabs.com/) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/Opened-Book.svg)Blog](https://www.catapultlabs.com/blog) - [![](https://www.catapultlabs.com/hubfs/Site/Navbar/devex-icon.svg)Jira DevEx Guide](https://www.catapultlabs.com/guide/developer-experience-jira) - [![](https://www.catapultlabs.com/hs-fs/hubfs/Site/Navbar/phone-calling.webp?width=24&height=24&name=phone-calling.webp)Contact Us](https://www.catapultlabs.com/contact) - [Atlassian Marketplace](https://marketplace.atlassian.com/vendors/1213059/catapult-labs-llc) - ![](https://www.catapultlabs.com/hs-fs/hubfs/Site/Navbar/Menu-Mobile.png?width=622&height=312&name=Menu-Mobile.png) StandBot for Slack Stop worrying about your stand-up logistics! 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Embracing Agile: A Harvard Business Review Review Part 3 4 min read 19 February, 2025 ![Luis Ortiz](https://www.catapultlabs.com/hubfs/Luis%20Ortiz%20headshot.png) [Luis Ortiz](https://www.catapultlabs.com/blog/author/luis-ortiz) Table of Content [Software Development](https://www.catapultlabs.com/blog/tag/software-development) [Product Management](https://www.catapultlabs.com/blog/tag/product-management) [Agile](https://www.catapultlabs.com/blog/tag/agile) Share this [![Share on linkedin](https://www.catapultlabs.com/hubfs/Site/Blogs/linkedin-default.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.catapultlabs.com%2Fblog%2Fembracing-agile-a-harvard-business-review-review-part-3%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://www.catapultlabs.com/hubfs/Site/Blogs/twitter-default.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.catapultlabs.com%2Fblog%2Fembracing-agile-a-harvard-business-review-review-part-3%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.catapultlabs.com%2Fblog%2Fembracing-agile-a-harvard-business-review-review-part-3%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on facebook](https://www.catapultlabs.com/hubfs/Site/Blogs/facebook-default.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.catapultlabs.com%2Fblog%2Fembracing-agile-a-harvard-business-review-review-part-3%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on youtube](https://www.catapultlabs.com/hubfs/Site/Blogs/youtube-default.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.catapultlabs.com%2Fblog%2Fembracing-agile-a-harvard-business-review-review-part-3%3Futm_medium%3Dsocial%26utm_source%3Dyoutube) ### Join our newsletter The best collaborative work insights. ![Newsletter](https://www.encora.com/hubfs/Catapult-Labs-site/Newsletter.png) [Software Development](https://www.catapultlabs.com/blog/tag/software-development) [Product Management](https://www.catapultlabs.com/blog/tag/product-management) [Agile](https://www.catapultlabs.com/blog/tag/agile) ⚡ Quick Answer What does Rigby, Sutherland and Takeuchi's "Embracing Agile" (HBR, 2016) argue? Rigby, Sutherland, and Takeuchi's 2016 Harvard Business Review article "Embracing Agile" (94(5), 40–50) argues that agile at scale works best when organizations start with a few willing, capable teams, prove the model with real results, and let adoption spread organically, instead of mandating a company-wide rollout on day one. - Start with willing, capable teams — not a top-down mandate - Prove value with small pilots before scaling company-wide - Let visible success stories drive organic adoption - Executive sponsorship matters, but grassroots buy-in matters more [Catapult Labs](https://www.catapultlabs.com/) is making a Rigby, Sutherland & Takeuchi, Harvard Business Review, 2016 (catchy title, huh!?). In 2016, #Agile legend [Jeff Sutherland](https://www.linkedin.com/in/jeffsutherland) wrote an article with Management Experts [Darrell K. Rigby](https://www.linkedin.com/in/darrellrigby), & [Hirotaka Takeuchi](http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6563), the article is called: ["Embracing Agile"](https://hbr.org/2016/05/embracing-agile). In the article, the authors describe 6 crucial practices for leaders to adopt in order to capitalize the full Agile's potential. In this series of posts, [Catapult Labs](https://www.catapultlabs.com/?utm_medium=blog) analyzes each.   As you can tell by the [software products](https://marketplace.atlassian.com/vendors/1213059/catapult-labs-llc?utm_medium=blog) we build, we are looking to make Agile practices easier for remote teams in different platforms like [Atlassian Confluence](https://marketplace.atlassian.com/apps/1216054/agile-retrospectives-for-confluence?utm_medium=blog), [Jira](https://marketplace.atlassian.com/apps/1218860/agile-retrospectives-for-jira?utm_medium=blog) or [Slack](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?utm_medium=blog). But we are also always looking for ways to share Agile's best practices worldwide with our [blog](https://www.catapultlabs.com/blog), and by supporting Agile communities and events. This is the third part of a 6 part series. Here's [part 1](https://www.catapultlabs.com/blog/p580) & [part 2](https://www.catapultlabs.com/blog/p620). Subscribe to our blog or follow us on social networks for more. ## Part 3: Start Small and Let the Word Spread Sutherland, et al., have tons of experience training teams and organizations of all sizes and backgrounds. From these experiences, they recognize (as perhaps many experienced agile practitioners have) that it's easier to adopt #Agile in smaller organizations. Changing a program in a large organization is usually a massive 'all-at-once' effort. The authors tell us that it's best to start small. Usually with IT, where the conditions are most favorable and the developers are likely to be already familiar with Agile practices. When you start with a small group, with the right conditions, you can focus your efforts on training that group. Then Agile can spread to another function, with the original practitioners acting as coaches. > Each success seems to create a group of passionate evangelists who can hardly wait to tell others in the organization how well agile works. \[^n\] This network effect allows you to adopt Agile practices within your organization, with the most efficient use of your resources. And the teams get noticed. Success like this attracts attention. If you are thinking about making a case for adoption of Agile practices in your organization, starting small will require fewer efforts upfront, which is a compelling case. But it'll be up to you and that initial team to plant the #Agile seed. If your team is remote, then make sure to help your team with their #Agile Adoption. Check out [CatapultLabs.com](https://www.catapultlabs.com/). This is part 3 of a series of blog posts. Here's Part [1](https://www.catapultlabs.com/blog/p580) & [2](https://www.catapultlabs.com/blog/p580). Stay tuned for part 4: *Allow “Master” Teams to Customize Their Practices* --- Trying to improve your #Agile practices? OR are you getting started with Agile? Are you in a remote team? Check out our products for Agile teams at[CatapultLabs](https://www.catapultlabs.com/?utm_medium=blog&utm_campaign=footer). We focus on making agile ceremonies more effective and easier to adopt for remote teams. Check out our Atlassian tools: - [Agile Retrospectives for Confluence](https://marketplace.atlassian.com/apps/1216054/agile-retrospectives-for-confluence?utm_medium=blog&utm_campaign=footer) - [Agile Retrospectives for Jira](https://marketplace.atlassian.com/apps/1218860/agile-retrospectives-for-jira?utm_medium=blog&utm_campaign=footer) - [Scrum Poker for Confluence](https://marketplace.atlassian.com/apps/1215875/scrumpoker-estimates-for-confluence?utm_medium=blog&utm_campaign=footer) - [Scrum Poker for Jira](https://marketplace.atlassian.com/apps/1218960/scrumpoker-estimates-for-jira?utm_medium=blog&utm_campaign=footer) - [Stand.bot for Jira + Slack](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?utm_medium=blog&utm_campaign=footer) also! --- Follow us on our networks: Facebook:[/CatapultLabsTeam](https://www.facebook.com/CatapultLabsTeam)YouTube:[CatapultLabs](https://www.youtube.com/@catapultlabs)LinkedIn:[@CatapultLabsTeam](https://www.linkedin.com/company/catapultlabsteam)Email: hello@catapultlabs.com And Subscribe to our blog below! ![Luis Ortiz](https://www.catapultlabs.com/hubfs/Luis%20Ortiz%20headshot.png) Luis Ortiz Luis is the Co-Founder and leads Growth at Catapult Labs. He writes about practical Agile workflows across Jira, Confluence, and Slack, helping teams run better stand-ups, retrospectives, and improve productivity without meeting overload. [![](https://www.catapultlabs.com/hubfs/Site/Footer/linkedin.png)](https://www.linkedin.com/in/luis-ortiz-23a4a482/) #### You might also like ##### [Remote Work It Takes More Than Tools to be Agile It Takes More Than Tools to be Agile Luis Ortiz Aug 26, 2024](https://www.catapultlabs.com/blog/it-takes-more-than-tools-to-be-agile) ##### [Remote Work Agile Retrospectives for Beginners Agile Retrospectives for Beginners Luis Ortiz Aug 31, 2024](https://www.catapultlabs.com/blog/retrospectives-for-beginners) ##### [The Vault Do's & Dont's for Your Agile Retrospective Sessions Do's & Dont's for Your Agile Retrospective Sessions Luis Ortiz Aug 23, 2024](https://www.catapultlabs.com/blog/dos-donts-agile-retrospectives) [![logo](https://www.catapultlabs.com/hs-fs/hubfs/Site/Footer/Colors=True%2c%20Format=Horizontal%20(1).png?width=200&height=48&name=Colors=True%2c%20Format=Horizontal%20(1).png)](https://www.catapultlabs.com) [![balloon-1](https://www.catapultlabs.com/hubfs/Site/Footer/balloon-1.svg)](https://www.catapultlabs.com/contact) Products [Agile Retros](https://marketplace.atlassian.com/apps/1218860/agile-retrospectives-for-jira?hosting=datacenter&tab=overview) [Scrum Poker](https://marketplace.atlassian.com/apps/1218960/scrumpoker-estimates-for-jira?hosting=cloud&tab=overview) [TeamPulse](https://marketplace.atlassian.com/apps/1227873/teampulse-health-check-ins-for-jira?tab=overview&hosting=cloud) [StandBot](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?hosting=server&tab=overview) [Freshdesk + Trello](https://www.freshworks.com/apps/freshdesk/trello) [Freshservice + Trello](https://www.freshworks.com/apps/freshservice/trello) [Blog](https://www.catapultlabs.com/blog) [Help center](https://help.catapultlabs.com/) [![twitter](https://www.catapultlabs.com/hs-fs/hubfs/Site/Footer/twitter.png?width=24&height=24&name=twitter.png)](https://twitter.com/CatapultLabs_) [![linkedin](https://www.catapultlabs.com/hs-fs/hubfs/Site/Footer/linkedin.png?width=24&height=24&name=linkedin.png)](https://www.linkedin.com/company/25009688/) [![youtube](https://www.catapultlabs.com/hubfs/Site/Footer/YouTube_full-color_icon.svg)](https://www.youtube.com/@catapultlabs) Products Atlassian [Agile Retros](https://marketplace.atlassian.com/apps/1218860/agile-retrospectives-for-jira?hosting=datacenter&tab=overview) [Scrum Poker](https://marketplace.atlassian.com/apps/1218960/scrumpoker-estimates-for-jira?hosting=cloud&tab=overview) [TeamPulse](https://marketplace.atlassian.com/apps/1227873/teampulse-health-check-ins-for-jira?tab=overview&hosting=cloud) [StandBot](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?hosting=server&tab=overview) Trello [Agile Retros](https://trello.com/power-ups/61f7eba5e29fd13c6884a214/agile-retrospectives) Monday [Agile Retros](https://monday.com/marketplace/124) Slack [StandBot](https://marketplace.atlassian.com/apps/1217825/standbot-slack-stand-up-bot-for-jira?hosting=server&tab=overview) Freshworks [Freshdesk + Trello](https://www.freshworks.com/apps/freshdesk/trello) [Freshservice + Trello](https://www.freshworks.com/apps/freshservice/trello) [Blog](https://www.catapultlabs.com/blog) [Help center](https://help.catapultlabs.com/) [![twitter](https://www.catapultlabs.com/hs-fs/hubfs/Site/Footer/twitter.png?width=24&height=24&name=twitter.png)](https://twitter.com/CatapultLabs_) [![linkedin](https://www.catapultlabs.com/hs-fs/hubfs/Site/Footer/linkedin.png?width=24&height=24&name=linkedin.png)](https://www.linkedin.com/company/25009688/) [![youtube](https://www.catapultlabs.com/hubfs/Site/Footer/YouTube_full-color_icon.svg)](https://www.youtube.com/@catapultlabs) © 2026 Catapult Labs. All Rights Reserved [Terms](https://www.catapultlabs.com/legal?section=term_service) [EULA](https://www.catapultlabs.com/legal?section=eula) [Privacy Notice](https://www.catapultlabs.com/legal?section=global-privacy) [SLA](https://www.catapultlabs.com/legal?section=service-level) [Cookies Disclousure Policy](https://www.catapultlabs.com/legal?section=cookie-disclosure) Cookie Settings ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Luis Ortiz", "url" : "https://www.catapultlabs.com/blog/author/luis-ortiz" }, "dateModified" : "2026-08-27T21:01:49.115Z", "datePublished" : "2025-02-19T19:40:58.000Z", "headline" : "Embracing Agile (HBR 2016): Rigby & Sutherland Recap, Pt.3", "image" : [ "https://www.catapultlabs.com/hubfs/embracing-agile-part-3-start-small.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.catapultlabs.com/blog/embracing-agile-a-harvard-business-review-review-part-3", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.catapultlabs.com/hubfs/Site/Footer/Colors=True%2c%20Format=Horizontal%20(1).png" } } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Luis Ortiz" }, "dateModified" : "2026-08-27T21:01:49+0000", "datePublished" : "2025-02-19T19:40:58+0000", "description" : "A quick recap of Rigby, Sutherland & Takeuchi's 2016 HBR article "Embracing Agile" (94(5), 40–50). The framework agile teams still cite today.", "headline" : "Embracing Agile: A Harvard Business Review Review Part 3", "image" : "https://www.catapultlabs.com/hubfs/embracing-agile-part-3-start-small.jpg", "mainEntityOfPage" : { "@id" : "https://www.catapultlabs.com/blog/embracing-agile-a-harvard-business-review-review-part-3", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.catapultlabs.com/hubfs/Site/Clients/Colors=True%2c%20Format=Horizontal.svg" }, "name" : "Catapult Labs" } } ```